October 24, 2018

More like slavery digital: Ycee slams head of Sony Music Africa, says the deal is a scam

Tinny Entertainment frontline act, Ycee recently put an individual believed to be a Sony Music executive on blast. The rapper tweeted some demeaning words at the man named Michael Ugwu – who according to his bio, runs the operations of Sony Music in Africa.

Ycee who signed a deal with the international company in 2016, accused them of milking artistes and his tweets suggests that he sees the “Sony Deal” as a Greek gift. From his posts, it is clear that Ycee feels cheated by Sony Music and he accused them of “raping” their signed acts.

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This was Michael’s tweet

Before Ycee went in hard on him & also invited everyone to come see/join the thread on Twitter

Some of his followers also showed their support

Ycee’s dissatisfaction and criticism of Sony Music is similar to the claims of Davido, when he publicly slammed the company and its management. Before now, the “Sony Deal” was considered as a prop towards achieving the goal of globalizing the African sound but with the claims of Ycee and Davido, it seems there is more to it than meets the eye.

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Kenneth Atisele

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