A movement started 15 years ago to create a cultural and social change in Africa, BlackMusic Initiative, will be holding an awards ceremony on December 1.
BMI’s convener, Ms Fehintoluwa Odejide, said the award became necessary to meet the need of the foreign market, especially the Europe music market, which expected more than we were presently offering.
She added that the country’s representation on the global stage was small because our focus was misguided. According to her, the youth whose major escape is music don’t have enviable role models, and also do not have adequate knowledge of history as well as culture.
She narrated, “Unofficially, I started my journey 27 years ago as a mere choir girl before forging to tertiary institutions where I studied Music Tech at the Polytechnic of Ibadan and Music Arts at the Obafemi Awolowo University. My passion goes beyond the classroom. The media then were all about trivialities in music rather than quality sounds and that era swept futuristic music away. I am optimistic that we can take our rightful position in global music market than we are doing.”
Also speaking, BMI’s Project Consultant, Omobolanle Adebayo, stated that as part of the initiative’s contribution to youth development, it hadan ongoing project, the Youth Against Drug Initiative, in conjunction with established institutions for proper monitoring and effectiveness.
“In today’s world, the youth are faced with challenges ranging from hardship to the feeling of not belonging in the society. These youth constitute a large chunk of the population, yet remain the most subjugated and marginalised. As a result, we seek to bring them together under one umbrella and provide some sort of mentorship for them,” she added.